نوع مقاله : علمی-پژوهشی
نویسندگان
1 گروه حسابداری، دانشگاه ملی مهارت، تهران، ایران
2 عضو گروه قرآن و تربیت اجتماعی جهاد دانشگاهی، تهران، ایران
3 استادیار مرکز پژوهشی مدیریت منابع و کسب و کار دانش محور
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Demographic information plays an effective role in determining the amount of demand for leisure time; For this reason, entertainment marketing institutions should invest and design leisure packages based on the demand function of leisure time while knowing the demographic data. The purpose of this article is to estimate the leisure time demand function of residents in urban areas of Iran based on factors affecting the amount of leisure time. In this way, the effect of the effective factors on the leisure time of Iranians living in urban areas based on age, educational qualification, activity-occupation status and the coefficients of the multiple regression model in the statistical year 2018-2019 were estimated using SPSS software. The estimation results indicate that age and educational qualification have a significant positive relationship with the leisure time of residents of urban areas, however, with the increase in the role and economic activity, less time is devoted to leisure time. Men's less free time than women and the effect of facilities such as housing and cars in allocating more time to free time are other findings of the research.
کلیدواژه‌ها [English]
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